Finding the right Uber car might not be very hard at an empty parking lots, but when you’re coming out of a nightclub or a sports event, there might be dozens of similar gondolas( most of them invariably Toyotas) waiting to pick person up.
Enter Beacon, Uber’s first hardware product.
It’s a simple contraption Uber drivers can stick to their windshield; it seems precisely like Uber’s( new) logo, and it glows in different hues that parallel whichever hue the customer has chosen.
Beacon is by no means required; Uber already makes purchasers check the driver’s gondola make and license plate in the app. But find a Beacon with a coinciding colour could be easier from afar, especially for those with less-than-perfect eyesight.
From the customer side, working with Beacon is simple. When you request your go, you can now tap on the Uber logo in the lower right corner of the screen and place a color.
On the other intention, Beacon connects to the driver’s telephone via Bluetooth and has a artillery that lasts “several evenings” before you need a recharge, Uber alleges. Besides simply brightening dark-green or yellowish, it can do more advanced colour upshots, such as glowing in all the hues of the rainbow for Pride or pulsating dark-green for St. Patrick’s Day.
There’s one set of users who will likely find Beacon very familiar: Lyft useds. Uber’s competitor launched a similar device called Amp in November.
Uber Beacon will roll out Dec. 16 in hand-picked municipalities, including Miami, Denver and Nashville in the U.S. and Newcastle in the UK. Drivers who want a Beacon will be able to pick it up at Uber’s community occurrences in the coming days.
The company alleges it will be expanding Beacon to more municipalities around the world in 2017.