The biggest brands waste millions each year on 30 -second ads for the Super Bowl.
But one of the year’s big names didn’t have to workmanship a commercial to get attention on one of TV’s biggest nights.
Snap, the mother company of Snapchat, plummeted a Snapbot its interactive vending machine that gives the limited-edition Spectacles in Houston, Texas on Sunday. It emerged near Pet Kingdom Park, surrounded by puppies, in honor of the annual Puppy Bowl.
Now, those attending the Super Bowl or simply those nearby in Houston can pick up Spectacles, the video-camera sunglasses that sell for $130 each.
The location happened with little surprise to those following Snap’s previous lowers. The companionship constituted same moves at sports events like the Rose Bowl in Los Angeles and the Winter X Tournament in Aspen, Colorado.
This is the 37 th duration Snapchat has activated a Snapbot since it began on Nov. 10 in Venice, California, near the company’s headquarters.
Since then, the Snapbot has been available in other parts of California, Oklahoma, New York, Florida, Pennsylvania, Colorado, Texas, Louisiana, Illinois, Oregon, Hawaii, Nevada, Alabama, Utah, Kentucky and Ohio.
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It’s been quite a busy week for Snap. On Thursday, the company publicly filed with the Protection and Exchange Commission for its upcoming initial public offering.
Within the filing, Snap disclosed that little meaningful income have come from Spectacles. Certainly, it’s simply secreted a few thousand during the limited rollout.
The New York point, where formerly beings waited for up to 18 hours for a duo, is now often empty. Snap widened the opening of the locating from Jan. 1 to Feb. 19.