In championing the likes of Fragonard, Rubens and Titian, Jeff Koons line of Louis Vuitton accessories introduces high art to the high street and evidences off his sincere ardour for painting
High art needs all the friends it can get. Museum attendance is stopping all over “the worlds”, and earnest attempts to tribunal the young and identify with the new are clearly not working. Something more persuasive is needed: definitive exuberance for great art in different languages beings in the 21 st century understand.
How about a Louis Vuitton container with RUBENS written on it in big-hearted gold notes over a reproduction of that 17 th-century painters violent, exuberant and sumptuous undertaking Tiger, Lion and the Leopard Hunt?
I cant think of a simpler way to introduce great artwork at the forefront of modern knowledge. This is not a contemptuous exercise. The hunt covering is not a pop icon hitherto but a serious depict beloved by prowes connoisseurs. Jeff Koons, for instance.
Rubens is one of the great painters Koons has chosen to celebrate in a line of handbags for Vuitton. Koons, a notorious appropriation artist, is infamous for passing kitsch personas and objects into prowes, but for his scope of handbags, rucksacks and other expensive supplements he is turning great art back into favourite culture. Just as Andy Warhol established Warholised different versions of Renaissance prowes, Koons has altered the old master into pattern must-haves( if you can afford them prices stray up to $4,000 ).
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