In championing the likes of Fragonard, Rubens and Titian, Jeff Koons line of Louis Vuitton supplements accompanies high art to the high street and demo off his sincere feeling for painting
High art needs all the friends it can get. Museum attendance is stopping all over the world, and earnest to make efforts to court the young and identify with the new are clearly not working. Something more persuasive is required: definite devotion for enormous artwork in a language people in the 21 st century understand.
How about a Louis Vuitton baggage with RUBENS written on it in big-hearted golden letters over a reproduction of that 17 th-century painters violent, exuberant and lovely effort Tiger, Lion and the Leopard Hunt?
I cant think of a simpler way to set great prowes at the forefront of modern minds. This is not a cynical rehearsal. The hunt decorating is not a pop icon yet but a serious cover beloved by art connoisseurs. Jeff Koons, for instance.
Rubens is one of the great painters Koons has chosen to celebrate in a line of containers for Vuitton. Koons, a notorious appropriation artist, is notorious for transforming kitsch epitomes and objects into prowes, but for his array of handbags, rucksacks and other expensive supplements he is turning enormous artwork back into favourite culture. Just as Andy Warhol established Warholised versions of Renaissance artwork, Koons has revolved the old master into manner must-haves( if you are able render them costs wander up to $4,000 ).
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