Here’s why Indian consumers feel ‘OlabeatsUber’


Image: AP

Since morning on Wednesday, #OlabeatsUber started trending on Twitter in India. Not as Ola, Uber’s local competitor, would have intended it though.

The trend seemed to have stanch from a recent report on India’s cab-hailing industry by Truecaller which “re just saying that” Ola recorded more purchaser calls than Uber in the third quarter of the year. According to Truecaller, Uber’s call publications were a third of rival Ola’s.

But most of India’s Twitterverse employed the trending hashtag to point out Olas service mistakes.

Some even dismissed it as a advertising stunt by the taxi operator.

Ola operators, specially, faced the heat as customers complained of their inconsiderate and callous behaviour. Ola operates in much more number of municipalities in India as compared to Uber, which should explain the trend. But strictly running by reactions on the Indian entanglement, this is perhaps because Uber drivers are better-trained and don’t necessitate as much handholding as their Ola counterparts do.

That should explain the lower number of calls patrons constitute to the company and vice versa.

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